Barukas

Overview

Barukas celebrates the baru nut, an antioxidant-rich supernut native to Brazil’s Cerrado, celebrated for its protein, fiber, and micronutrient density. Wild-harvested and sustainably sourced, Barukas brings a healthy, planet-friendly snack Ethically produced with certifications like HACCP and SMETA, the brand supports fair labor and environmental stewardship. Its narrative blends wellness, ecological responsibility, and cultural authenticity in every piece.

For this project, I led the website design, crafting an interface that brings Barukas' rich brand story front and center. The design prioritized clarity, visual appeal, and intuitive navigation to highlight product benefits and certifications. I structured content to balance data-driven messaging (e.g., health stats and sustainability) with emotional storytelling. The result: a sleek, engaging web presence that reflects Barukas's identity as both a health brand and an ethical disruptor.

Categories

Food & Beverages

UI/UX & Shopify Development

Year

2024

Client

Barukas

Barukas

Overview

Barukas celebrates the baru nut, an antioxidant-rich supernut native to Brazil’s Cerrado, celebrated for its protein, fiber, and micronutrient density. Wild-harvested and sustainably sourced, Barukas brings a healthy, planet-friendly snack Ethically produced with certifications like HACCP and SMETA, the brand supports fair labor and environmental stewardship. Its narrative blends wellness, ecological responsibility, and cultural authenticity in every piece.

For this project, I led the website design, crafting an interface that brings Barukas' rich brand story front and center. The design prioritized clarity, visual appeal, and intuitive navigation to highlight product benefits and certifications. I structured content to balance data-driven messaging (e.g., health stats and sustainability) with emotional storytelling. The result: a sleek, engaging web presence that reflects Barukas's identity as both a health brand and an ethical disruptor.

Categories

Food & Beverages

UI/UX & Shopify Development

Year

2024

Client

Barukas

Barukas

Overview

Barukas celebrates the baru nut, an antioxidant-rich supernut native to Brazil’s Cerrado, celebrated for its protein, fiber, and micronutrient density. Wild-harvested and sustainably sourced, Barukas brings a healthy, planet-friendly snack Ethically produced with certifications like HACCP and SMETA, the brand supports fair labor and environmental stewardship. Its narrative blends wellness, ecological responsibility, and cultural authenticity in every piece.

For this project, I led the website design, crafting an interface that brings Barukas' rich brand story front and center. The design prioritized clarity, visual appeal, and intuitive navigation to highlight product benefits and certifications. I structured content to balance data-driven messaging (e.g., health stats and sustainability) with emotional storytelling. The result: a sleek, engaging web presence that reflects Barukas's identity as both a health brand and an ethical disruptor.

Categories

Food & Beverages

UI/UX & Shopify Development

Year

2024

Client

Barukas