Knowledge Units Marketing Agency
Background
The Challenge
Information Architecture
Knowledge Units is a digital marketing agency that focuses on delivering innovative, user-centric platforms to enhance learning. The organization emphasizes creating seamless web experiences that combine functionality with modern design, enabling users to engage effectively with its services.
As the UI/UX Designer and Developer, I led the complete website design and development process from scratch. I created wireframes, prototypes, and high-fidelity designs, implemented smooth animations, and developed a fully custom front-end experience. Working with a junior designer, I guided the end-to-end development lifecycle, ensuring responsive layouts, cross-device compatibility, and optimized performance. This project showcased my ability to merge creative design principles with strong development expertise, resulting in a visually engaging and highly functional website.
Research & Exploring the Structure
User interviews were conducted by the core team in Tennessee. While I wasn't present for the sessions, I synthesised the findings with the team to align on which workflows were essential for mobile and which were better suited to remain on desktop. This conversation became the foundation for every structural decision that followed.
With the scope defined, three structural approaches were explored:
Assessments, sessions, and goals as separate destinations linked by session IDs. Familiar, but required jumping across sections to complete one task.
Navigation simplified, bottom nav removed, but the three still lived independently. Less clutter, same fragmentation.
Everything was organised within the session itself. One entry point, one context, no jumping between sections.
Option 3 was chosen because it matched how patients naturally think about their care: in terms of sessions, not categories. If a patient wants to do anything related to one session, they go there and nowhere else. It also clarified the mobile scope — the session was the sole task we wanted to support on mobile. Everything else that felt too complex was intentionally left on desktop.
Interactive Prototype
Knowledge Units Marketing Agency
Background
The Challenge
Information Architecture
Knowledge Units is a digital marketing agency that focuses on delivering innovative, user-centric platforms to enhance learning. The organization emphasizes creating seamless web experiences that combine functionality with modern design, enabling users to engage effectively with its services.
As the UI/UX Designer and Developer, I led the complete website design and development process from scratch. I created wireframes, prototypes, and high-fidelity designs, implemented smooth animations, and developed a fully custom front-end experience. Working with a junior designer, I guided the end-to-end development lifecycle, ensuring responsive layouts, cross-device compatibility, and optimized performance. This project showcased my ability to merge creative design principles with strong development expertise, resulting in a visually engaging and highly functional website.
Research & Exploring the Structure
User interviews were conducted by the core team in Tennessee. While I wasn't present for the sessions, I synthesised the findings with the team to align on which workflows were essential for mobile and which were better suited to remain on desktop. This conversation became the foundation for every structural decision that followed.
With the scope defined, three structural approaches were explored:
Assessments, sessions, and goals as separate destinations linked by session IDs. Familiar, but required jumping across sections to complete one task.
Navigation simplified, bottom nav removed, but the three still lived independently. Less clutter, same fragmentation.
Everything was organised within the session itself. One entry point, one context, no jumping between sections.
Option 3 was chosen because it matched how patients naturally think about their care: in terms of sessions, not categories. If a patient wants to do anything related to one session, they go there and nowhere else. It also clarified the mobile scope — the session was the sole task we wanted to support on mobile. Everything else that felt too complex was intentionally left on desktop.
Interactive Prototype